Case Study: World Wide Developers Conference (WWDC) Award Cube

Apple Computer Graphic Design Group

Mechanical Engineering, Electrical Engineering, Project Management, Contract Manufacturing

2003, 2004, 2005, 2006, 2007, 2008, 2009

Mr. Farag, Robert Garrett

Sparkfactor's Role:

For 7 years now we have been producing the WWDC award cubes for Apple.

  • We created the initial full detailed design of the awards based on concept sketches
  • Mechanical and Electrical Engineering of the WWDC awards
  • Developed novel low-volume anodizing process
  • Designed and produced capacitive sensor PCB
  • Managed production manufacturing of the product including all sources and end-to-end production

cnet article by Josh Lowensohn:

Apple began its annual design awards program in 1997 under the moniker the "Human Interface Design Excellence," changing to its current name just a year later. Those who win get promotion on Apple's developer site, as well as a cube-shaped award that glows when picked up. The design for that cube, which has been made by Palo Alto, Calif.-based Sparkfactor Design since 2003, was once put through a CT scanner by an award winner to see how it worked.

For a unique internal view of the Cube done with via CT scan go to: Inside the WWDC Awards

Quentin Laboratories, LLC fabricated the PCB & the touch sensors inside the awards.