Case Study: World Wide Developers Conference (WWDC) Award Cube

Client:
Apple Computer Graphic Design Group

Disciplines:
Mechanical Engineering, Electrical Engineering, Project Management, Contract Manufacturing

Dates:
2003, 2004, 2005, 2006, 2007, 2008, 2009

Team:
Mr. Farag, Robert Garrett

Sparkfactor's Role:

For 7 years now we have been producing the WWDC award cubes for Apple.

  • We created the initial full detailed design of the awards based on concept sketches
  • Mechanical and Electrical Engineering of the WWDC awards
  • Developed novel low-volume anodizing process
  • Designed and produced capacitive sensor PCB
  • Managed production manufacturing of the product including all sources and end-to-end production

cnet article by Josh Lowensohn:

Apple began its annual design awards program in 1997 under the moniker the "Human Interface Design Excellence," changing to its current name just a year later. Those who win get promotion on Apple's developer site, as well as a cube-shaped award that glows when picked up. The design for that cube, which has been made by Palo Alto, Calif.-based Sparkfactor Design since 2003, was once put through a CT scanner by an award winner to see how it worked.

For a unique internal view of the Cube done with via CT scan go to: Inside the WWDC Awards

Quentin Laboratories, LLC fabricated the PCB & the touch sensors inside the awards.